How To Optimise Voice Search Accuracy?

An illustration of a microphone surrounded by icons representing elements of voice search optimisation, including a location tag, a globe, and a clock. The text "TV" is also included in the image.

Hey there, Aussies! Talking to your gadgets more than ever these days. But ever get that sinking feeling when your perfectly reasonable question gets a confused reply, or worse, a search result completely off-base? Yeah, been there. To avoid those frustrating moments, voice search optimisation (VSO) is your secret weapon.

From whipping up breakfast while checking the weather with a quick “Hey Google” to finding the nearest chemist on the run, voice search is changing how to navigate the digital world. This guide will turn you from a rookie to a pro, so grab a cuppa and dive in!

Is your website speaking the right language?

Speaking is very different from typing. Typing is short and sharp, but with speaking, it’s all about natural language. You ask questions and use full sentences, just like chatting with a mate.

For VSO, this means making your website speak the same lingo. Instead of targeting just “plumber,” think about the questions people might ask out loud, like “emergency plumber in Melbourne CBD.” The more specific and natural your website sounds, the better chance it has of being the answer someone’s looking for.

Here’s how to give your website a bit of an Aussie voice search makeover:

  • Question time: Imagine you’re explaining something to a friend. Frame your website content as questions and answers.
  • Local legend: Aussies love supporting local businesses. Make sure your city or suburb is included in your website content.
  • Ditch the jargon: Keep it simple. Avoid overly technical terms and complex sentences.

How can you leverage voice search optimisation for your business?

This is a goldmine for Aussie businesses to connect with potential customers. Here’s how to use it to get ahead of the curve:

  • Google my business guru: Become a master of your Google My Business listing. Keep it updated with your address, phone number, opening hours, and snazzy pics.
  • Local authority, no worries: Create blog posts and FAQs that answer the common questions people have about your business. Voice search optimisation makes you the local expert and increases your chances of popping up in voice searches.
  • Mobile mates: Most of the searching happens on smartphones. Make sure your website is mobile-friendly for a seamless user experience on any device.
  • Speed demon: No one likes a slow website. Make sure yours loads quickly to keep users happy and climb the search engine rankings.

Don’t forget that this is all about guides, but for Aussie businesses out there, remember consulting your local SEO is your other best mate. Sprinkle your website content with keywords like your city and suburbs, and you’ll be ranking higher for searches like “how to get local business to show up on Google” in no time (hint: that’s what local SEO is all about!).

What else can enhance voice search performance?

Keywords are essential, but for this, it is about more than just stuffing them in. Here’s some extra wizardry:

  • Schema secrets: Schema markup is a fancy code that helps search engines understand your website’s content. Using this, you can get featured snippets, those rich text results at the top of search engine results pages (SERPs). Voice assistants love featured snippets, so landing one can boost your voice search visibility.
  • Long-tail lingo: Don’t just focus on broad keywords. Remember, long-tail keywords that sound like natural questions are more likely to be used in voice searches.

Building up codes and keywords must not always be the focus. Remember, not everyone uses it the same way, fair dinkum. For folks with disabilities, the scope of voice command accessibility and screen readers are a massive help. 

Voice search optimisation helps the blind woman sitting on a couch

Think about it—heaps of people use voice commands and screen readers. If your website isn’t set up for those tools, it’s like shutting the door on opportunities and is not all user-friendly. By making your site accessible, you reach a variety of communities, and that’s what’s up! It creates a more inclusive online space, which is pretty darn cool. Making it attainable and developed for some folks means reaching more people and creating a more inclusive online space, which is tops!

Are voice assistants listening to different accents?

The good news is that this tech is constantly learning new tricks and becoming more inclusive of different accents. But if your assistant seems a bit confused, don’t stress:

  • Slow and steady wins the race: Slowing down and enunciating your words clearly can significantly improve recognition accuracy.
  • Train your techie mate: Most assistants allow you to retrain their speech recognition models for your specific voice.
  • Spell it out: If your Aussie accent is strong, try spelling out the word phonetically for better recognition.

The future: What’s on the horizon?

In the long haul, voice search optimisation will only get more impressive. Here’s a sneak peek at what’s to come:

  • Shopping spree with your voice: Imagine ordering groceries or booking a restaurant reservation just by using your voice. These are set to revolutionise online shopping, making it faster and easier than ever before.
  • Smart home heaven: Becoming the ultimate smart home companion, imagine controlling your lights, adjusting the thermostat, or playing your favourite tunes, all with a simple command. Poised to seamlessly integrate with smart home devices, transforming how you manage your living spaces.

Who knows what the future holds for this innovation, but be aware of what content values for your websites. For example, reviews and forum posts will be big players. Imagine your awesome website being the voice assistant’s ‘go-to’ source for info—pretty neat, eh?

A person holding a smartphone with a magnifying glass searching for information to optimize their website for voice search.

Speak up and get found: Conclusion

It is indeed a powerful tool for Aussie businesses to connect with customers and grow their online presence. However, optimising your website can seem daunting. That’s where Local SEO Consultants come in!

Our experts can help you develop a comprehensive optimisation strategy. By partnering with our consultants, you can focus on running your business while taking care of your website and its content. Turn those confused voice search replies into happy customers for your business.

Ready to take your business to the next level with voice search? To unlock the power of voice search and connect with more Aussies than ever before, contact us for a free consultation